Hack 73. Fool Others into Feeling Better (3)
Studies have shown that for some people in some situations the placebo effect can be as strong as morphine. In one particularly striking study,1 patients who had undergone tooth extraction were treated with ultrasound to investigate whether this would reduce the postoperative pain. Unknown to both doctors and patients, however, the experimenters had fiddled with the machine, and half the patients never received the ultrasound. Since ultrasound consists of sound waves of very high frequencyso high, in fact, that they are inaudible to the human earthere was no way for either the doctors or the patients to tell whether the machine was emitting sound waves; the test was truly double-blind. After their jaws were massaged with the ultrasound applicator, the patients were asked to indicate their level of pain on a line with one end labeled “no pain” and the other “unbearable pain.”
Compared with a group of patients who were untreated, all those treated with the ultrasound machine reported a significant reduction in pain. Surprisingly, however, it didn’t seem to matter whether the machine had been switched on or not. Those who had been massaged with the machine while it was turned off showed the same level of pain reduction as those who had received the proper treatment. In fact, when the ultrasound machine was turned up high, it actually gave less pain relief than when it was switched off.
Other studies have shown that placebo medicines are more effective if delivered in person by doctors and that it helps more if the doctors are wearing white coats. Red pills give a bigger placebo effect than white pills, and placebo injections are more powerful still.
Taken from : Mind Hacks
